Started Wilderness Surfboards in Santa Barbara, California, then later moved to Australia to keep shaping boards and coming up with new innovative shapes.

“Then we went to the Monterey Pop Festival and they're selling all these posters and I saw the poster with the Indian on the horse. It said, "Wilderness across the top." I'm like, "Oh, my God. This is magic." So, we copied that logo to writing and everything and that's been our logo ever since”. - Michael Cundith, 2018